Item Infomation
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Angeline Gautami Fernando | vi |
dc.contributor.author | Bharadhwaj Sivakumaran | vi |
dc.contributor.author | L. Suganthi | vi |
dc.date.accessioned | 2024-12-13T02:10:23Z | - |
dc.date.available | 2024-12-13T02:10:23Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | Asian Journal of Communication. - 2014. - Vol.24, No.3. - P.222 - 241 | vi |
dc.identifier.uri | http://elib.hcmussh.edu.vn/handle/HCMUSSH/141364 | - |
dc.description.abstract | This study performs a systematic content analysis of Indian English green print advertisements for the years 2010 and 2011 to verify if greenwashing is prevalent. Green advertisements were analysed based on four dimensions – (1) claim specificity, (2) greenwashing category, (3) incidence of associative claims and (4) presence of certifications. The results indicate that 51.7% of the claims were greenwashed and most of them were vague or ambiguous (37.7%). Most claims lacked specificity (67.0%) and image claims (60.0%) were widely used. Very few advertisements (3.3%) employed certifications to substantiate their claims. Interestingly, we also found that more than half of the image-related claims (55.8%) were categorized as misleading and highly specific claims were considered acceptable. We suggest that either the self-regulatory body – the Advertising Standards Council of India – or the legal regulatory framework accommodate well-defined provisions for regulating green claims in advertisements to curb greenwashing. | vi |
dc.language.iso | en | vi |
dc.publisher | Department of Management Studies, College of Engineering, Anna University, Chennai, India | vi |
dc.subject | Green advertisement | vi |
dc.subject | India | vi |
dc.subject | Greenwashing | vi |
dc.subject | Advertising regulation | vi |
dc.title | Nature of green advertisements in India: Are they greenwashed? | vi |
dc.type | Article | vi |
Appears in Collections | Bài trích |
Files in This Item: