Attention cycles and the H1N1 pandemic: a cross-national study of US and Korean newspaper coverage

Abstract

This study analyzes US and South Korean news coverage of the H1N1 pandemic to examine cross-cultural variations in attention cycle patterns, cited sources, and news frames. A content analysis was conducted on 630 articles from US and Korean newspapers during the period of April to October 2009. It found that attention cycle patterns, news frames, and sources varied across the two countries according to professional norms, cultural values, social ideologies, and occur-rences of relevant events. While US news coverage showed two phases of waxing and waning attention, Korean news coverage showed five phases. The frames used in US news stories placed more emphasis on attribution of responsibility, action, and reassurance. Other framing variations were found as news attention in each country rose and fell. Regarding sources used, Korean news stories relied more on governmental sources, while US news stories used a greater diversity of sources. This study advances research on variations in the attention cycle for transnational issues by specifying how journalists’ framing of social problems can differ according to the following: cultural factors, the shape of the news attention cycle, and the occurrence of events related to the issue at hand.