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Nhan đề : Structural change in search engine news service: a social network perspective
Tác giả : Yong-Seok Hwang
Dong-Hee Shin
Yeolib Kim
Năm xuất bản : 2012
Nhà xuất bản : Department of Convergent Media, Graduate School of Mass Communication & Public Relations, KonKuk University, Seoul, Republic of Korea
Trích dẫn : Asian Journal of Communication. - 2012. - Vol.22, No.2. - P.160 - 178
Tóm tắt : This research investigates structural change made by Naver’s online news section and how it has impacted the overall traffic flow of Korea’s online news. This paper examined 45 websites in 2008 and 2010, and the total number of pages viewed within these sites was considered in the analysis. Social network analysis was applied to study the relationships between the news sites. The analysis through degree centrality and Bonacich powers shows that there has been a shift in market leadership. In 2007, Naver, the top search engine in Korea, stepped down from its leading position after they started to provide news services. Daum, the second largest search engine, has taken over the central position as the most influential news site. Based on the results of this study, practical implications for online service markets and theoretical implications for online services are recommended accordingly.
URI: http://elib.hcmussh.edu.vn/handle/HCMUSSH/141613
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