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dc.contributor.authorHyo-Sook Kimvi
dc.date.accessioned2025-03-05T01:22:32Z-
dc.date.available2025-03-05T01:22:32Z-
dc.date.issued2011-
dc.identifier.citationAsian Journal of Communication. - 2011. - Vol.21, No.1. - P. 84- 104vi
dc.identifier.urihttp://elib.hcmussh.edu.vn/handle/HCMUSSH/141642-
dc.description.abstractThis study introduced publics’ perceived attribution about the sincerity of corporate social responsibility (CSR) purposes as the main reason why publics react differently to companies that practice similar CSR activities. The effects of congruence of CSR activities and the source of CSR-related information on publics’ attribution were examined using prior corporate reputation as a moderator in an experimental setting. Overall, the study found that corporate reputation moderated publics’ perceived attributions on the sincerity of the CSR purposes. Sincere motives were more severely downgraded when a negatively-reputed company engaged in a high-congruence CSR activity and used a company source than when a highly-reputed company did.vi
dc.language.isoenvi
dc.publisherDepartment of Journalism, PR and Advertising, Soongsil University, Seoul, Republic of Koreavi
dc.subjectAttributions on corporate social responsibility (CSR) motivesvi
dc.subjectCon-gruencevi
dc.subjectInformation sourcevi
dc.subjectCorporate reputationvi
dc.titleA reputational approach examining publics' attributions on corporate social responsibility motivesvi
dc.typeArticlevi
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