Understanding j-blog adoption: factors influencing Korean journalists' blog adoption

Abstract

This study investigates factors affecting journalists’ adoption of weblogs, using two theoretical frameworks: the theory of planned behavior and the uses and gratifications approach. The results of a national survey of Korean journalists demonstrated that Korean journalists’ j-blog adoption was jointly affected by psychological, technological, organizational, and social factors. In particular, findings indicate that j-blog adoption in Korea is influenced more by organiza-tional and social factors such as policy and pressures within groups than by personal and psychological factors such as demographic profiles and motivations.