Perceptions of practicing and prospective women executives from India about Indian business newspapers

Abstract

An increasing presence of women in the premier professions in India in the past two decades has led to an increase in the requirement for business information by women (Gaur, Bhattacharjee, & Pandey, 2010). In addition, the National Readership Study (2006) shows an increase in the readership of English newspapers by women. This study is an attempt to explore the perception of women executives about the business newspapers published in India. The data of the study were collected through an online survey amongst women executives (N ^111) and women students (N ^83) of postgraduate management studies1 to ascertain the preferred sources of business information, time spent reading business newspaper, the perception about various aspects of business newspaper read by the respondent and level of importance accorded to and satisfaction with specific dimensions of business newspaper read by the respondent. Descriptive statistics are used to analyze and interpret the data. The findings have implications towards making the business newspaper more gender-friendly.