‘Everything is always President Roh's fault?’: emotional reactions to politics and economy as sources of presidential evaluations and the role of media use and interpersonal communication

Abstract

This study aimed to analyze the respective effects of cognitive and emotional elements on political judgments, and the effects of media use and political talk on those two elements. Along with the cognitive judgment about political and economic issues/policies, we explored the effect of emotional responses to political and economic situations. During this process, we also looked at the effect of media use and interpersonal communication channels. By analyzing survey data gathered in December 2007, it was first found that voters’ cognitive judgment and emotional responses to political and economic situations, respectively, affected their evaluation of the incumbent president. Second, emotional reactions such as ‘pride’ in politics, and ‘hope’ and ‘anger’ for economics, showed significant influence on their evaluation of the president’s performance. Third, voters’ patterns of media use and interpersonal talk appeared to exert significant influences on those cognitive judgments and emotional responses to political and economic reality.