Mapping Asian international communication

Abstract

The compound descriptor ‘Asian international communication’ is analysed and defined. International communication (IC) is viewed as a constellation of foci shared by several fields including IC. Historically, IC derives its theoretical prism from western social theory, addressing problems arising from a post WWII geopolitical construct. Two subfields identified in a new definition of IC, which was developed through a Delphi Study conducted in 2009, are examined in terms of themes of relevant Asian and Eurasian sets of values. New Asia-oriented Asian IC is viewed as likely in the future, under a transformed geopolitical framework where China and India emerge as major players.