Perpetual development journalism? Balance and framing in the 2006 Singapore election coverage

Abstract

This study sought to determine if Singapore’s press model has evolved beyond the development model to take on characteristics of other press models. It examined balance and framing in election coverage in the Straits Times, Singapore’s dominant English newspaper, over 16 days before the 2006 Singapore General Election. As expected under the development model, and contrary to expectations under the social responsibility model, we found coverage of the competing parties lacked balance, as indicated by more coverage with a more favorable tone for the ruling People’s Action Party. In framing, we found game frames predominated over issue frames, as predicted by media intrusion theory, in which commercial media favor competitive aspects of campaigns as a result of following commercial journalistic values. This finding contradicts the expectation that development journalism would likely have more issue frames, since it emphasizes issues and policies, and suggests that some commercial journalistic imperatives outweigh development model imperatives in the Singapore press.