Ẩn dụ ý niệm “thương mại là động vật” trong diễn ngôn báo chí thương mại tiếng Việt và tiếng Anh

Abstract

This article explores the conceptual metaphor “COMMERCE IS AN ANIMAL” in both Vietnamese and English commercial news discourse, aiming to compare and contrast the low-level metaphors, the quantity of metaphorical statements, metaphorical expressions, and their frequencies. It also examines the mapping mechanisms and the mindset of both Vietnamese and American communities. Cultural differences and geographical features are utilized to explain the variations in constructing these metaphors.