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Results 69141-69144 of 69144 (Search time: 0.044 seconds).
Collection Name
Bài trích
Bài trích (Hạn chế)
  • Article

  • Gender Discrimination in Korean Newsrooms

    • Authors: Sooyoung Cho; Lucinda D. Davenport (2007)

  • This study is the first to focus on gender discrimination of women journalists working in Korean newspapers. It tries to identify the extent and types of discrimination, and to identify factors associated with it. Virtually all respondents experienced gender discrimination and felt it is prevalent in the industry. In particular, women experienced discrimination for story and beat assignments, promotions, and training opportunities. They were excluded from receiving important information from managers within the newsroom and from sources. They also encountered verbal and physical sexual harassment and age discrimination.
  • Article

  • Behind the Smile: Reading Cultural Values in Thai Advertising

    • Authors: Chompunuch Punyapiroje; Margaret A. Morrison (2007)

  • This study investigates how Thai cultural values are expressed in advertising messages. Manifest cultural values in Thai TV commercials were compared with value clusters identified by S. Komin in Psychology of the Thai people: Values and behavioral patterns (1991). Findings suggest that values expressed in the advertisements differ somewhat from those important to Thai people. While commercials were most likely to emphasize ego, a value rated as important to Thai people, the ads also focused on fun and pleasure and achievement/task orientation which are of lesser importance to Thais. Similarly, advertisements focused on maintaining smooth and gratifying interpersonal relationships were downplayed, despite the fact that these values are important in Thai society.