ArticleAuthors: Yadong Ji; Benjamin R. Bates (2020)
Outgroup favoritism influences cross-group communication. At the intercultural/international level, one’s outgroup favoritism affects one’s communication with members of other cultures. However, our ability to measure outgroup favoritism at the intercultural/ international level is limited. This paper examined the interrelations between and relative validity of two measures of outgroup favoritism (i.e. cultural cringe, [Feather, N. T. (1993). Devaluing achievement within a culture: Measuring the cultural cringe. Australian Journal of Psychology, 45(3), 182–188. doi:10.1080/00049539308259137] and [Hu, Y., & Chen, G. M. (2016). The impact of cultural cringe on consumer behavior in China. China Media Research, 12(4), 75–84]). A sample of 636 Chinese adults completed two questionnaires re...