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Results 67951-67960 of 69122 (Search time: 0.045 seconds).
  • Article


  • Authors: Christian Fuchs (2016)

  • The task of this work is to conduct a global political-economic analysis of China’s major social media platforms in the context of transformations of the Chinese economy. It analyses Chinese social media’s commodity and capital form. It compares the political economy of Baidu (search engine), Weibo (microblog) and Renren (social networking site) to the political economy of the US platforms Google (search engine), Twitter (microblog) and Facebook (social networking site) in order to analyse differences and commonalities. The comparative analysis focuses on aspects such as profits, the role of advertising, the boards of directors, shareholders, financial market values, terms of use and usage policies. The analysis is framed by the question to which extent China has a capitalist or soc...

  • Article


  • Authors: Jih-Hsuan Lin (2016)

  • Employing attachment theory and self-determination theory, this study argues that attachment style represents essential innate needs for social connection among individuals and an important antecedent factor in social media research. Thus, attachment style influences how individuals use Facebook for social interaction to satisfy their need for relatedness and achieve psychological well-being. The results from university and national samples showed that individuals with high secure attachment gain satisfaction of the need for relatedness and perceive positive well-being, individuals with high attachment avoidance do not use Facebook for need satisfaction and perceive negative well-being, and individuals with high anxious attachment gain a sense of community through Facebook but still ...

  • Article


  • Authors: Jih-Hsuan Lin (2016)

  • This study collected data before and after the 2012 Taiwanese presidential election to examine active and passive Facebook (FB) participation on subsequent attitudinal and behavioral outcomes. Based on the differential gains model, the results showed that active engagement in FB political activities before the election directly affected offline political participation after the election. However, this direct effect occurred for first-time voters (20–24 years old) but not for the 25 and older generation. Passive exposure to politically related FB activities before the election indirectly affected offline political participation after the election and voting behavior through perceptions of FB use on political engagement. These indirect effects occurred in both first-time voters and in t...

  • Article


  • Authors: Soobum Lee; Hyoungkoo Khang; Yeojin Kim (2016)

  • Our study was motivated by the fact that, despite the increasing pervasiveness of political advertising in the political process of many democracies, little empirical research has been conducted to unveil common patterns or crucial differences of political spots across cultural boundaries. Our study thus provided one opportunity to gain better understanding and insights into how media phenomena are related to cultural orientation by comparing and contrasting the content of political spots across the United States and South Korea. In particular, this study analyzed verbal components of political spots in both US and Korean presidential elections over the past 20 years. To the extent that clear differences exist between American and Korean cultural patterns, political spots, which are...

  • Article


  • Authors: Dong Dong; Kara Chan (2016)

  • Hong Kong has always been regarded as a critical region of Cultural China. Surprisingly, traditional Chinese medicine has not yet been accepted as legitimate in the city. This study uses acupuncture as a case to investigate the way media texts work to organize a field of knowledge and practices about health in a post-colonial society where contrasting perspectives and hybrid ideas rooted from the East and the West intermingle. Acupuncture is conceptualized as socially constructed health knowledge that has become increasingly legitimate in media discourse. Through a mixed-method approach that combines discourse and content analysis, a total of 666 news articles related to acupuncture published in two Hong Kong newspapers over a 10-year period were analyzed. Three major forms of discu...

  • Article


  • Authors: Kyung-Ah Shin; Miejeong Han (2016)

  • The purposes of this study are to explore the role of negative emotions in the framework of the situational theory of problem solving (STOPS). First, we tested the validity of the original STOPS model with a sex crime issue in the context of Korea. Second, we tested the mediating role of negative emotions in the relationship between situational recognition and communicative action. The result suggests that STOPS is a useful model with a crime problem in the Korean context. Also, our proposed model shows that negative emotions serve as another aspect of motivation, and emotional experiences might precede subsequent cognitive activities. Especially, negative emotions show a stronger effect on situational motivation than communicative action. This study also found that negative emotion...

  • Article


  • Authors: Jiawen Zheng; Zhongdang Pan (2016)

  • The advent of the Internet in China has broad implications for citizen participation in public life. To assess the impact of the Internet, we need to ask questions first about the basic structural patterns of participation among Chinese population and then on whether the Internet may provide new opportunities for disengaged people, or expand the scope of participation, or reinforce the existing structural conditions that hamper citizen participation. We address these questions with data from a nationally representative sample survey in China. Through a latent class analysis, we differentiate four types of participation. We conduct a multinomial analysis to show that the Internet recruits some disengaged, but capable participants into public life, but overall, it allots more opportuni...

  • Article


  • Authors: Byung-Kwan Lee; YouNa Lee (2016)

  • This study explored the role of self-construal in moderating the effect of same- and varied-ad repetition on consumer response to advertising and brand on the basis of self-construal and encoding variability theory. In the study, subjects primed with independent or interdependent self-construal were exposed to either the same or varied ads. Findings indicate that, for foreground information in ad, independent self-construal subjects elicited more than interdependent self-construal subjects in same-ad repetition whereas there was no difference between independent and interdependent self-construal subjects in varied-ad repetition. However, for background information, interdependent self-construal subjects performed better than independent self-construal subjects in both same- and var...

  • Article


  • Authors: Paul Messaris (2016)

  • One of the defining social trends of our times is a steady shift in global power from West to East. In the economic sphere, this trend was documented as early as 2007 by Maddison (2007), whose data demonstrated a continuous increase, over time, in the share of global GDP pro-duced by the economies of East Asia. A parallel development appears to be taking shape in the area of culture, as the world’s media devote increasing amounts of attention to images and sounds originating in East-Asian recording studios and production houses. During the past two decades, the South Korean media industry has been playing a prominent role in this development. The term Hallyu (or Han liu, Korean flow, Korean wave) was coined in the late 1990s by Chinese commentators as a descriptive label for the growi...