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Results 68341-68350 of 69122 (Search time: 0.041 seconds).
  • Article

  • Media discourse of corporate social responsibility in China: a content analysis of newspapers

    • Authors: Lu Tang (2012)

  • Corporate social responsibility (CSR) in China is an issue of global concern. China’s business sector has been facing criticisms both at home and abroad for its unsatisfactory records on environmental conservation, business transparency, labor conditions, and product safety. Even some multinational corporations are said to have lowered their ethical standards when they operate in China. Media are a major stakeholder in defining and promoting CSR, and media coverage of CSR sets the agendas for the public and, to some extent, for corporations, by raising awareness about CSR issues and selectively emphasizing certain aspects of CSR. Guided by theories of agenda setting, framing, and agenda building, this paper reports a content analysis of the CSR coverage in five leading Chinese news...
  • Article

  • Contemporary Chinese public relations education: development and challenges

    • Authors: Ai Zhang; Hua Jiang; Yi Luo (2012)

  • This study provides a comprehensive update of Chinese public relations education. Particularly, it (1) examined the challenges facing Chinese public relations education and (2) explored the positive changes that have emerged in Chinese public relations education. Researchers conducted 49 face-to-face in-depth interviews with Chinese public relations educators, students, and profes-sionals supplemented with a content analysis of 22 Web sites of Chinese universities with public relations programs. Major findings include: (1) absence of doctoral programs, (2) rigid public relations curriculum structure, (3) dominance of traditional public relations pedagogy, (4) lack of qualified public relations educators, and (5) inadequate institutional recognition. In addition to these key challeng...
  • Article

  • Mass communication research on China from 2000 to 2010: a meta-analysis

    • Authors: Shi Li; Shuo Tang (2012)

  • This study presents a meta-analysis of mass communication research on China from 2000 to 2010. It reveals patterns in authorship, methodological and theoretical approaches, medium, and area of focus, through a content analysis of 159 articles published in 20 major communication journals. Eight frameworks frequently used by communication scholars to study China are identified in a follow-up analytical review. The paper concludes with discussion on the implications of the findings and suggestions for future work.
  • Article

  • How people tell an ad story: Western vs. Asian styles

    • Authors: Chingching Chang (2012)

  • The likelihood that people tell stories in advertising, as well as the type of stories they tell, may reflect their cultural variation. A content analysis shows that commercials in Taiwan are more likely to employ narrative appeals than are commercials in the United States, and the story structures in Taiwanese commercials are less likely to be well-developed. Narrative ads in the two cultures also differ on three content dimensions: problems to be solved, psychological benefits from solving the problem, and the emotion experienced in the process. The discussion of such differences relies on an integrated explanatory framework.
  • Article

  • Phát huy vai trò của đội ngũ trí thức Việt Nam hiện nay

    • Authors: TS. Lê Thị Chiên (2023-12)

  • Sinh thời, Chủ tịch Hồ Chí Minh luôn coi trọng vai trò của đội ngũ trí thức đối với sự nghiệp cách mạng, coi họ là "vốn liếng quý báu của dân tộc". Tư tưởng đó của Người tiếp tục được Đảng, Nhà nước kế thừa và phát triển thông qua các chủ trương, chính sách về xây dựng và phát triển đội ngũ trí thức. Tổng kết 15 năm thực hiện Nghị quyết số 27-NQ/TW, ngày 6-8-2008 của Hội nghị Trung ương 7 khóa X và quán triệt Nghị quyết Đại hội XIII của Đảng, Hội nghị Trung ương 8 khóa XIII (10-2023) xác định tiếp tục xây dựng và phát huy vai trò đội ngũ trí thức đáp ứng yêu cầu phát triển đất nước nhanh và bền vững trong giai đoạn mới. Phát huy vai trò đội ngũ trí thức là yêu cầu tất yếu, có ý nghĩa quan trọng nhằm thực hiện mục tiêu xây dựng đất nước phồn vinh, hạnh phúc.
  • Article

  • Communication practices of the Karen in Sheffield: seeking to navigate their three zones of displacement

    • Authors: Geff Green; Eleanor Grace Lockley (2012)

  • This study investigates communication practices of a newly arrived Karen refugee community in the UK who, as well as establishing themselves in a strange country, seek to keep in touch, campaign politically and maintain identity collectively through communication and contact with their global diaspora. We look at the technologies, motivations and inhibiting factors applying to the communication by adult members of this community and construct the idea of three zones of displacement which help to model the particular contexts, challenges and methods of their communication. We find that, overall, they are using a wide range of internet-based technologies, with the aim to ‘keep-in-touch’ (personal contacts) and to ‘spread the word’ (political communication). This also includes archaic,...
  • Article

  • Framing controversy over language policy in Malaysia: the coverage of PPSMI reversal (teaching of mathematics and science in English) by Malaysian newspapers

    • Authors: Lai Fong Yang; Md. Sidin Ahmad Ishak (2012)

  • In 2003, the Malaysian Government announced the policy of Teaching of Mathematics and Science in English [ETeMS or better known by its Malay acronym, Pengajaran dan Pembelajaran Sains dan Matematik dalam Bahasa Inggeris (PPSMI)]. The policy has, however, caused a furore, with both Malay nationalists and Chinese educationists treating the decision as an attack on their identity. Later in July 2009, the Malaysian Government announced to reverse the PPSMI policy starting from 2012. Researchers have long understood news as an artefact of a socially constructed reality. In making news, journalists shape a reality that reflects the political economic and ideological boundaries within which they work. By employing framing as the theoretical framework and content analysis as the research ...
  • Article

  • The effects of parent–child communication patterns on children's interactive communication in online communities: focusing on social self-efficacy and unwillingness to communicate as mediating factors

    • Authors: Joo Young Jang; Yong-Chan Kim (2012)

  • The purpose of this study is to determine which of the following factors influence children’s online communication: parent^child communication (PCC), social self-efficacy (SSE), and unwillingness to communicate (UTC). To examine children’s online communication, the researchers obtained survey data from 425 elementary school students in South Korea and tested a hypothesized structural model using EQS/Windows. The findings suggest that open communication between parents and children is associated with higher levels of SSE and lower levels of UTC among children. According to the two variables, open PCC has an indirect influence on interactive communication in online communities. Overall, this study offers meaningful results indicating that children’s interactive online communica-tion i...