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Authors: Hsiang Iris Chyi; J. Sonia Huang (2011) - This study uncovers a universal pattern regarding the oft-misunderstood demand relationship between online and print products under one newspaper brand.
Growing from the portfolio management perspective and building on previous research conducted in the US and Hong Kong, this study examines the newspaper market in Taiwan. Secondary analysis of survey data collected from 7706 Web users confirmed that: (1) the print edition attains a much higher penetration relative to its online counterpart, suggesting that more people would rather consume the print edition over free Web offerings; and (2) compared with the general public, readers of the online edition were more, not less, likely to read the same newspaper’s print edition. Such counter-intuitive findings carry important theoretical ...
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Authors: Wendy Su (2011) - This article provides a historical and critical review of the extensive debate in China over the government’s policy of importing Hollywood blockbusters from 1994 to 2007. The debate suggests a fundamental divide in China along the different ideological lines. I argue that China’s debate over Hollywood cinema actually serves as a site for the Chinese people to make sense of their own modernization process and national identity. The debate, in a large sense, has little to do with the connotation of Hollywood cinemas in the US context, but has much to do with their implications for China. The whole debate is in fact China’s quest for a new, modern national identity, and how the Chinese could draw on the American experience to build a modern China. Therefore, China’s case fore-grounds ...
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Authors: Zhongdang Pan; Wenjie Yan; Gang Jing; Jiawen Zheng (2011) - This paper explicates the construct of ‘communicative potentials’ for under-standing inequality in Internet use. Communicative potentials consist of three sets of factors (resources, utility values, and literacy) that jointly affect individuals’ Internet use behavior. They are distributed unequally in a society and form a structural grid to transfuse structural patterns of resource and opportunity distributions into patterns of Internet use behavior. Analyzing data of the Shanghai Survey, this study discerns the operation of such structures in the manifestation of socio-economic, age, and gender gaps in likelihood and frequency of usage, as well as types of online activities. Based on the findings, this paper argues that systemic inferences about how the Internet might lead to socia...
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Authors: Bu Zhong; Tao Sun; Yong Zhou (2011) - This study investigates the Sino-US difference in the journalistic practice of providing on-air attribution for those interviewed in television news. Through a content analysis, this study compares how CBS News, a premier US TV network, and CCTV, China’s most watched network, attributed their interviewees with on-screen name credits (names, titles and affiliations). The findings show that US journalists were more likely to provide on-screen name credits than their Chinese colleagues who, in turn, were more likely to give credits to interviewees who were older, male and government officials. This study should contribute to a better understanding of how cultural values and political ideologies may affect the way interviewees are treated in television news.
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Authors: Padmini Patwardhan; Hemant Patwardhan; Falguni Vasavada-Oza (2011) - This study examined views on the practice of account planning among advertising professionals in India. Three research questions were proposed to investigate perceptions of planning’s growth in this emerging global hotspot, practitioner beliefs about planning, as well as opinions of coercive, mimetic and normative pressures in its development. A cross-sectional survey (n^154) across all key agency areas was conducted. Results indicate that (1) planning is seen as a growing practice in Indian advertising, (2) overall beliefs about account planning are highly positive, and (3) environmental (external) pressures impact planning in India though not all are considered equally important. Future research directions are proposed.
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Authors: Hairong Feng; Hui-Ching Chang; Richard Holt (2011) - This study examines how power, social distance, and ranking of imposition specified in Brown and Levinson’s politeness theory influence positive and negative politeness strategies used in Chinese gift-giving. We utilize a 2^2^2 repeated measure within subject design. Responses from 152 Chinese were subjected to analyses of repeated measure ANOVAs. Results revealed significant main effects and interaction effects for power, social distance, and ranking of imposition on politeness strategies in Chinese gift-giving behaviors. Theoretical and practical implications of the results and future research directions are discussed.
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Authors: Jeongsub Lim (2011) - This study investigates the extent to which major news websites influence one another’s issue agendas and attribute agendas on main posting areas. To contribute to the generalization of intermedia agenda-setting effects to online media in other countries, this study chooses the South Korean major news websites, which are Joins.com, Chosun.com, Donga.com (major online news-papers) and online Yonhap News Agency. A cross-lagged panel design and partial correlations reveal that Chosun.com and Donga.com influence issue agendas of the online wire service. There is no influence over issue agendas between major online newspapers. In terms of attribute agendas, Chosun.com and Donga.com influence Joins.com, and Chosun.com affects the online wire service.
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Authors: Baohua Zhou (2011) - Inspired by Pierre Bourdieu’s class theory and other related theoretical resources, this paper conceptualizes new media as a form of capital and resource to be utilized for perceiving reality. Guided by this conception, this paper explores the relationship between new media use and subjective social status. Analyzing data from the Shanghai Survey, this study shows that new media adoption and use pattern each has an independent influence on individuals’ sense of their social positions in a stratified society, especially for its cultural dimension. Based on the findings, this paper argues that the expansion of new media resources is not only embedded with the social stratification, but also has the potential to reproduce and perpetuate the systemic logic of social stratification.
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Authors: Joseph M. Chan; Baohua Zhou (2011) - Based on a representative survey of residents in Shanghai, this study explores how opinion expression is influenced by various factors that relate individuals to the authorities. The factors examined include political efficacy, fear of political repercussion, fear of social isolation, value of opinion consistency, and orienta-tion towards the official opinions. The impact of these factors is assessed according to their relationship with expressive behaviors across three discursive spaces (the private, the hybrid, and the public) and two issue domains (politics and livelihood).
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Authors: Zhongdang Pan (2011) - -
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