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Authors: Trisha T.C. Lin; Vicki C.H. Chiu; Wendy Lim (2011) - Adapted from Chang et al.’s (2006) models, this study examines factors that influence adoption and non-adoption of social network sites (SNS) in adopters (Continuers, Discontinuers) and non-adopters (Potentials, Resistors). Chi-square and t-test were used to analyze the survey data of Singapore’s working adults and Internet users (N ^222). The findings reveal innovation characteristics (relative advantage, compatibility, complexity) and perceived popularity differ signifi-cantly in three pairs of adopter categories. Results show Continuers and Potentials are concerned more about image than Discontinuers and Resistors, while technology cluster differs between adopter vs. non-adopter and Continuers vs. Discontinuers. Moreover, the study suggests younger people tend to adopt SNSs, fema...
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Authors: Yunjae Cheong; Lu Zheng; Kihan Kim (2011) - This study examined the influence of the global reach of the product, multi-national vs. domestic, on the degree of standardization of and the use of advertising values in 2008 Beijing Olympic commercials telecasted in China. This study is the first to examine systematically advertising standardization and values within one country in a mega-sporting event context. Overall, the study revealed that multinational product advertisements are more likely to be standardized, and more likely to portray Western-oriented values in their advertisements compared to domestic product advertisements. These findings indicate the importance of considering the global reach of the product in advertising to meet the expectations of the customers, especially during international sporting events such as...
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Authors: Azmat Rasul; Jennifer M. Proffitt (2011) - This paper interrogates the interrelationships between sports and popular culture to facilitate an understanding of the converging areas between political and economic forces and cultural practices operative in the global marketplace. Using a critical political economy approach, it examines the innovatively formatted and media-friendly Indian Premier League (IPL) cricket tournament and the Bolly-wood stars who are involved as owners and promoters of the league. The profit-generating capacity of cricket has increased the interest of the corporate sector and the entertainment industries, resulting in the spectaclization, commercializa-tion, and corporatization of the popular sport.
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Authors: Marko M. Skoric (2011) - Book review
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Authors: Nojin Kwak; Scott W. Campbell; Junho Choi; Soo Young Bae (2011) - This study examines the links between the use of mobile telephony and involvement in key areas of public life deemed important for a healthy society.
We assess how three types of mobile phone uses (informational, relational, and social recreational) are related to two aspects of public affairs participation in South Korea (community engagement and political participation). Overall, findings in this study show significant roles of mobile phone use. For example, use of the mobile phone to seek out public affairs information and to discuss politics, i.e., informational use, was positively related to civic and political participation. Relational and social recreational use of the mobile phone was also found to have interesting and distinctive patterns of relationships with the criterio...
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Authors: Belinda Flores Espiritu (2011) - This study examines the ‘theater of struggle’ in young Filipino women’s reception of Korean television dramas in view of the American cultural imperialism that is deeply entrenched in the Philippine society. Mainly anchored on Gramsci’s concept of hegemony and Stuart Hall’s encoding-decoding theory, the researcher conducted a reception analysis through a textual analysis of selected Korean television comedy-dramas and focus group discussions with young Filipino women in different colleges. The young Filipino women expressed cultural affinity with the culture, storylines, values, and environment in Korean and other Asian television dramas that have invaded the Philippines in the twenty-first century. ‘Negotiation, resistance, and struggle’, in Hall’s sense, against both the liberalis...
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Authors: Iccha Basnyat; Mohan J. Dutta (2011) - The dominant framework of health communication constitutes family planning under the framework of Third World pathology, writing over the bodies of women of the Third with a script of modernity. This manuscript engages the culture-centered approach to co-construct the narratives of young Nepalese women living under poverty, seeking to create entry points for cultural voices that have been rendered silent in mainstream health communication discourses. Through narratives situated at the intersections of structure, culture, and agency, we explore the meaning-making processes through which women negotiate family and societal expectations to make decisions about family planning, constituted in the midst of competing tensions. Semi-structured, open-ended interviews were conducted to explo...
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Authors: Steven Sams; Yon Soo Lim; Han Woo Park (2011) - Online content offers with it the potential to provide a rich source of data for academic researchers. To capture this data an e-Research tool was developed to utilise results from prominent Korean search engine Naver in the analysis of online political presence, thereby bridging a lack of coverage for this approach in the Asia-Pacific region. This paper will outline the development of this specific tool as well as highlight e-Research tool development in general. Whilst e-Research tools offer greater access to large datasets from online sources than more established data collection methods, they also present challenges to implementation and a lack of consensus exists on the responsibilities when collecting and handling public data. The practice of online data collection and how thi...
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Authors: Maurice Vergeer; Yon Soo Lim; Han Woo Park (2011) - The Web has expanded the research agenda for communication scholars to study social capital. In this field of Internet studies, new indicators of social behavior and social relations have surfaced to describe and understand how social capital develops online and what the consequences are for social capital in general.
Specifically, Web 2.0 as characterized by User Generated Content on weblogs and the enormously popular social network sites significantly increased the impor-tance of studying online social capital. To study online social capital, traditional and new means of data collection and analysis can be used. This study focuses on the origins of the concept of social capital, how it is used in communication studies, and the means to measure social capital. Furthermore, two exa...
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Authors: Joe Phua; Seung-A Annie Jin (2011) - Previous research on the use of social networking sites (SNSs) has uncovered their positive influence on bridging and bonding social capital. This study examined SNS use by Asia-Pacific students studying in the United States. It was hypo-thesized that intensity of SNS usage, social identification with US college and home country, and collective self-esteem would be positively associated with online bridging and bonding social capital in the US college and home country environment. Results indicated that intensity of SNS usage had the strongest impact on bridging social capital in the home country, while social identification and collective self-esteem had the strongest impact on bonding social capital in the home country. Implications for future research are discussed.
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