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Results 68431-68440 of 69116 (Search time: 0.045 seconds).
  • Article

  • Navigating the ‘invisible nets’: challenges and opportunities for women in traditionally male-dominated South Asian newsrooms

    • Authors: Elanie Steyn; Kathryn Jenson White (2011)

  • ‘Invisible nets,’ ‘labyrinths’ and ‘glass ceilings’ are a sampling of the metaphors used to describe the impediments and challenges women face along their paths toward professional advancement, including those in media settings. Expanding on previous research, this article investigates newsroom management expectations and experiences related to communication and teamwork as managerial competencies among a sample of female journalists in Nepal, Bangladesh and Pakistan. Using a quantitative research design, the researchers outline opportu-nities and challenges for women in navigating the various obvious and subtle obstacles they face as they seek to advance professionally in traditionally male-dominated South Asian newsrooms.
  • Article

  • Finding publics within the blogosphere: the blogger public segmentation model

    • Authors: Nohil Park; JiYeon Jeong (2011)

  • Although bloggers serve a critical role in the public relations world, research to identify bloggers as a target for organizations remains neglected. This study addresses the limitations of a traditional public segmentation model (Grunig’s situational theory) for bloggers in order to propose and verify a new blogger public segmentation model. Results from an analysis of 889 online surveys submitted by Korean bloggers confirm that the proposed model has good model fit indices in Structural Equation Modeling analyses. All of the model hypotheses are supported by statistically significant coefficients. The results show the proposed model effectively typologizes bloggers as active, constrained, latent, and routine publics.
  • Article

  • The American Filter

    • Authors: Indira S. Somani (2011)

  • This study explored the television viewing habits of a cohort of Asian Indians who migrated to the US more than 40 years ago. This cohort eventually became acculturated into watching Indian television via the satellite dish. The study used the integrative communication theory and examined how two concepts of the theory relate to adaptation: enculturation and acculturation. The study produced findings that described how these Asian Indians used American television to acculturate to the US, but used American television as a filter through which they judged Indian television and distinguished between what they believed to be good and bad programming.
  • Article

  • Anonymous review as strategic ritual: examining the rise of anonymous review among mainland Chinese communication journals

    • Authors: Hongtao Li (2011)

  • The validity of academic knowledge largely rests on the reviewing procedures employed in scholarly publishing that shape and produce it. Drawing on fieldwork and in-depth interviews with journal editors and researchers, the paper aims to give an account of the rise of anonymous review among communication journals in mainland China, which has been modeled after western (especially the US) practice and added to, instead of replacing, the existing editor-leading three-stage reviewing approach. The paper examines the way by which journals articulate the ‘international convention,’ the negotiation between the emerging practice and the old institutional environment, and its implication for the legitimacy of journal publication. This paper contends that the cross-societal imitation of anon...
  • Article

  • Perceptions of practicing and prospective women executives from India about Indian business newspapers

    • Authors: Anuradha Bhattacharjee; Shubhra P. Gaur; Ravishankar Pandey (2011)

  • An increasing presence of women in the premier professions in India in the past two decades has led to an increase in the requirement for business information by women (Gaur, Bhattacharjee, & Pandey, 2010). In addition, the National Readership Study (2006) shows an increase in the readership of English newspapers by women. This study is an attempt to explore the perception of women executives about the business newspapers published in India. The data of the study were collected through an online survey amongst women executives (N ^111) and women students (N ^83) of postgraduate management studies1 to ascertain the preferred sources of business information, time spent reading business newspaper, the perception about various aspects of business newspaper read by the respondent and lev...
  • Article

  • Moderating effects of collectivism on customized communication: a test with tailored and targeted messages

    • Authors: Cong Li; Sriram Kalyanaraman; Ying Roselyn Du (2011)

  • A growing body of research has shown that customized messages have certain advantages over non-customized ones such as being more memorable and more persuasive. However, most prior studies tested customization effects with American participants only. It remains a mystery in the literature how people from other cultures may process customized messages. The current article examined the effects of two types of customized information, tailored and targeted, through two studies. Thirty Chinese working professionals and students in the US participated in study 1 and 56 Asian students in Hong Kong participated in study 2. In both studies, participants’ tendencies toward collectivistic and individualistic cultures were measured. It was found that more collectivism-oriented participants gene...
  • Article

  • Platforms for mediated sociability and online social capital: the role of Facebook and massively multiplayer online games

    • Authors: Marko M. Skoric; Grace Chi En Kwan (2011)

  • Given the popularity of new media platforms such as social network sites and video games and their increasingly central role in the social life of teens and young adults, we seek to examine their impact of social capital, particularly regarding the establishment of new types of social ties. This study examines whether the use of Facebook and playing of video games promote bridging and bonding social capital among Singaporean youths. The aim is to go beyond simple measures of intensity and frequency of use and examine more specific uses of these platforms and their contribution to online social capital. The results largely support the findings from previous studies, showing a positive relationship between intensity of Facebook use and online social capital. The findings also suggest ...
  • Article

  • Interpersonal attraction and religious identification: a comparative analysis of Muslims and Hindus in India

    • Authors: Stephen Michael Croucher; Marne Austin; Ling Fang; Kyle James Holody (2011)

  • This study compared whether an individual is more likely to perceive inter-personal attraction toward a member of his/her own or a different religious group. Self-identified Hindus (N^526) and self-identified Muslims (N^301) in India participated in the study. Results indicate members of a religious group (Hindus and Muslims) are significantly more likely to perceive physical, social, and task attraction for members of their own religious group than for individuals from another religious group. These results support an ethnic group vitality and in-group/out-group dichotomy.
  • Article

  • The effects of ad-induced and context-induced affect on online and offline judgments of health ads

    • Authors: Chingching Chang (2011)

  • The studies reported in this article examined the influence of context-induced and ad-induced affect on online (real time) and offline (memory-based) judgments in the context of disease (hepatitis B) prevention advertising among college students in Taiwan. An experiment with three between-subject factors ^ the source of affect (context-induced versus ad-induced), the valence of the affect (positive, neutral, or negative), and the timing of evaluation (online versus offline) ^ showed that both context-induced and ad-induced affect influenced online ad effectiveness but through different mechanisms. Context-induced affect influ-enced ad effectiveness through changes in processing strategies. Ad-induced affect influenced responses to the ad and the advocated health issue through either...