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Hiện thị kết quả từ 68441 đến 68450 của 69116
  • Article

  • Information privacy: a comprehensive analysis of information request and privacy policies of most-visited Web sites

    • Tác giả : Jiyoung Cha (2011)

  • Obtaining consumer data has become an essential practice of Web proprietors. This is because, compared with ‘brick and mortar’ retail stores, it is much more difficult for Web proprietors to build one-on-one or face-to-face relationships with customers. The collection of personal information online boosts customized services for consumers, but at the same time it increases concerns about privacy infringement. Using a content analysis of the most visited Web sites in Korea and the United States, this study compares the amount and breadth of information requested by Web proprietors and examines the relationship between the information requests and privacy policies of Web sites. This study found that Korea-based Web sites present stronger privacy policies than do US-based Web sites. I...
  • Article

  • Market change and diversity in the Korean movie market

    • Tác giả : Sora Park (2011)

  • In this study, the relationships among the different, measurable aspects of media diversity (source, content and exposure) were examined. The aim was to look at how changes in the market environment affect the diversity of movies that are exhibited. The Korean movie market since the late 1980s provides a fruitful example of how an increased exhibition outlet affects the source, content and exposure diversity. An analysis of movies that were exhibited in movie theaters between 1990 and 2006 reveals that the increase in movie screens does not affect each dimension of diversity equally; and the relationship among the three distinct dimensions of diversity does not necessarily have a consistent pattern. The Korean market is the case where the expansion in the exhibition market benefits ...
  • Article

  • The pseudo-events paradox: how pseudo-events flood the Philippine press and why journalists don't recognize it

    • Tác giả : Edson C. Tandoc Jr.; Marko M. Skoric (2010)

  • In 1961, Daniel Boorstin introduced the concept of ‘pseudo-events’, or false realities, which he said had been flooding the American press. Four decades later, testing his concept on the Philippine press, this study finds that his observation still holds true. This exploratory study, using content analysis of 2330 news articles and a survey of 100 journalists, also suggests the existence of the ‘pseudo-events paradox’. The study finds that while journalists perceive that there are more spontaneous events in their work, and that these have better chances of being published, published news articles about pseudo-events actually outnumber those based on spontaneous events. It is argued that the news sources have taken advantage of the institutional constraints in news gathering, creatin...
  • Article

  • The bookstore war on Orchard Road: a study of contemporary sponsors of literacy and ideologies of globalized book retailing in Singapore

    • Tác giả : Kim Trager Bohley (2010)

  • Based on a year’s worth of fieldwork in Singapore, this article is a case study of the much-publicized ‘bookstore war on Orchard Road’ that pitted Borders’ American ‘loosey-goosey’ model of bookselling against Kinokuniya’s ‘serious’ Japanese model. It examines the distinctive role that country-of-origin effects play in the cultural practices and perceptions of these two global sponsors of literacy, which have in recent decades rivaled traditional sponsors of literacy such as libraries in guiding individuals on ‘what, when and how’ to read. An analysis of the Orchard Road bookstore war captures some of the competing ideologies of textual practices circulating in Singapore as cosmopolitan print consumers and their professional counterparts express their acceptance and/or rejection of ...
  • Article

  • ‘Everything is always President Roh's fault?’: emotional reactions to politics and economy as sources of presidential evaluations and the role of media use and interpersonal communication

    • Tác giả : Eun Kyung Na; Gang Heong Lee; Hyun Suk Kim (2010)

  • This study aimed to analyze the respective effects of cognitive and emotional elements on political judgments, and the effects of media use and political talk on those two elements. Along with the cognitive judgment about political and economic issues/policies, we explored the effect of emotional responses to political and economic situations. During this process, we also looked at the effect of media use and interpersonal communication channels. By analyzing survey data gathered in December 2007, it was first found that voters’ cognitive judgment and emotional responses to political and economic situations, respectively, affected their evaluation of the incumbent president. Second, emotional reactions such as ‘pride’ in politics, and ‘hope’ and ‘anger’ for economics, showed signifi...
  • Article

  • Examining the first, second and third-person effects of Internet pornography on Taiwanese adolescents: implications for the restriction of pornography

    • Tác giả : Ven-Hwei Lo; Ran Wei; Hsiaomei Wu (2010)

  • To explore the impact of Internet pornography on users as compared with traditional forms of pornography, a total of 1688 adolescents in Taiwan were surveyed. Results show that respondents estimated the harms of Internet pornography to exceed that of pornographic materials in print and broadcast media. More importantly, findings show that exposure to Internet pornography resulted in desensitizing effects in that users tended to perceive the harms of Internet pornography as less on self and others. In addition, exposure was found to be negatively related to support for restrictions of Internet pornography, but the perceived harm on self was found to be positively related to support for restrictions. Finally, the joint effects of the first and third-person effect (the second-person ef...
  • Article

  • The impact of Korean television drama viewership on the social perceptions of single life and having fewer children in married life

    • Tác giả : Bumsub Jin; Seongjung Jeong (2010)

  • The purpose of this study was twofold. On the ground of Gerbner’s cultivation theory, it examined the effect of South Korean drama consumption on the perceived prevalence of single life and having fewer children in married life. It also tested the causality of cultivation effects through a priming methodology. Results indicated that the perceived prevalence of having fewer children in married life was significantly affected by exposure to dramas which positively feature single life and having fewer children in married life on television. The findings provide public health policy-makers and communication campaigners with valuable theoretical relationships, as well as their practical implications.
  • Article

  • Work motivation and journalists in Taiwan and the US: an integration of theory and culture

    • Tác giả : Li-jing Arthur Chang; Brian L. Massey (2010)

  • This study applies work motivation theories from the organizational sciences and a cultural variable to a comparative analysis of daily newspaper journalists in Taiwan and the US. The journalists were compared on measures of job satisfaction, organizational commitment, and turnover intentions. ‘Culture’ was measured by a collectivism tendency index. Regression analyses revealed the sharpest cultural differences for job satisfaction and theoretic predictors of it. Similarities between the journalists were found for commitment and intentions of quitting (turnover). This study’s findings add to and advance research of journalists’ work motivation. Its unique methodological approach serves as a guide to future research of the subject.
  • Article

  • Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the US

    • Tác giả : Yunjae Cheong; Kihan Kim; Lu Zheng (2010)

  • This study examines the cultural factors influencing the use of advertising appeals in two culturally diverse countries: China and the US. Findings from the content analyses of the Chinese and the US food advertisements support eight of the 10 hypotheses, suggesting that community, popular, ornamental, status, dear, health, and nutrition appeals are more frequently used in countries with a more collectivist, greater power distance, and stronger long-term orientation culture such as in China than in the US, whereas an independence appeal was more frequently used in an individualistic society like the US than in China. Overall, findings suggest that advertising appeals in global markets reflect the dominant cultural values in each country. Implications and suggestions for future resea...