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Results 68451-68460 of 69116 (Search time: 0.036 seconds).
  • Article

  • One region, two worlds? Cultural values in Chinese and Indian TV commercials

    • Authors: Hong Cheng; Padmini Patwardhan (2010)

  • Major cultural values in Chinese and Indian TV commercials were identified in this content analysis. Commercials in both countries were found emphasizing modernity over tradition as a dominant value. Chinese commercials used more traditional values while Indian commercials reflected a more Western value orientation. Foreign brands used modernity more frequently than domestic brands. Foreign brands of Eastern origin used modernity even more often than those of Western origin. Product category emerged as the most important variable affecting cultural values in both countries’ commercials. While contributing to international advertising research, this study provides implications for interna-tional advertising practice.
  • Article

  • Book reviews

    • Authors: Janet Steele; Zhaoxi ‘Josie’ Liu (2010)

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  • Article

  • Editorial

    • Authors: Eddie C.Y. Kuo (2010)

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  • Article

  • Globalization, East Asian media cultures and their publics

    • Authors: Koichi Iwabuchi (2010)

  • In the last two decades, media and cultural globalization has reached another level of development and penetration. While various (national) media markets have been penetrated and integrated by the powerful missionaries of global media culture such as News Corporation, Disney and Time Warner, the development of East Asian media cultural production and inter-Asian media co-production, circulation and consumption has become no less conspicuous. On the one hand, these developments have highlighted the de-Westernized patterns of cultural production, circulation and connection in, from and within the region. However, on the other, it is still questionable if these developments have eventually challenged uneven transnational media cultural flows and have truthfully promoted dialogic conne...
  • Article

  • The Asian communication debate: culture-specificity, culture-generality, and beyond

    • Authors: Georgette Wang; Eddie C.Y. Kuo (2010)

  • Critical discussion of Asian communication theory began in the 1980s, fermented in the 1990s, and in recent years was enriched by the criticism of Eurocentrism. Significant progress has been made in the pursuit of theory construction, especially in areas that closely deal with culture and communication issues, e.g., intercultural communication, postcolonial or cultural studies. While greater attention was paid to the cultural contexts of communication research in Asia, a number of crucial issues seem to have remained unsettled, among them the need and possibility of de-Westernization, and the pros and cons of culture-specific and culture-general approaches. In this article we make an attempt to tease through layers of arguments and sift proposals and possibilities, with the hope th...
  • Article

  • Intercultural communication in Asia: current state and future prospects

    • Authors: Min-Sun Kim (2010)

  • This article provides a critical review of intercultural communication research in or on ‘Asia’ over the past 20 years. Intercultural communication became a noticeable sub-area of Asian communication studies only in the 1990s. Awareness of Asian intercultural communication scholarship has been hampered by the limited number of Asian countries that have generated relevant research. In recent years, however, there have been some major developments of the landscape in intercultural communication contributed by Asian scholars. First, this review will discuss the development of the academic field of intercultural communication in Asia. Then, I point out three commonly shared challenges of intercultural communication research in the region. First, the cultural level analyses (e.g., accoun...
  • Article

  • Mobile communication research in Asia: changing technological and intellectual geopolitics?

    • Authors: Jack Linchuan Qiu (2010)

  • This article reviews Asian mobile communication research since the mid-1990s. First, it identifies key research institutes and funding agencies, not only in Asia but also worldwide public (e.g., the Canadian IDRC) and private (e.g., Microsoft) organizations. It then summarizes the areas of research at micro, meso, and macro levels, including their main topics, methods, and findings, and debates that result from the interaction (and lack of it) among diverse scholarly traditions such as survey, policy analysis, ethnography, action research, and comparative studies. Young as it is, mobile communication research is now a most eclectic area of inquiry, reflecting both the diversity of Asian societies and the growing heterogeneity of communication research itself. What is to remain? Ar...
  • Article

  • New media and political communication in Asia: a critical assessment of research on media and politics, 1988–2008

    • Authors: Ven-hwei Lo; Ran Wei (2010)

  • This study focuses on reviewing research on the interplay between new media and political communication in Asian societies. To assess the state of the discipline of political communication and how the research advances knowledge of the role and impact of media in politics, this study content-analyzed articles concerning media use in political arenas in Asian societies that were published in 10 leading communication journals between 1988 and 2008. Results reveal that the social science paradigm was the leading paradigm of inquiry, accounting for the majority of research in these journals. The analysis also indicates that most articles were theory-driven and survey was the most frequently used method. American or US-based authors dominated new media and political communica-tion resea...
  • Article

  • Mapping Asian international communication

    • Authors: Naren Chitty (2010)

  • The compound descriptor ‘Asian international communication’ is analysed and defined. International communication (IC) is viewed as a constellation of foci shared by several fields including IC. Historically, IC derives its theoretical prism from western social theory, addressing problems arising from a post WWII geopolitical construct. Two subfields identified in a new definition of IC, which was developed through a Delphi Study conducted in 2009, are examined in terms of themes of relevant Asian and Eurasian sets of values. New Asia-oriented Asian IC is viewed as likely in the future, under a transformed geopolitical framework where China and India emerge as major players.
  • Article

  • The rise of Asian communication research: a citation study of SSCI journals

    • Authors: Clement Y.K. So (2010)

  • This study addresses two research questions: whether interest in Asian communication has been growing over the past 20 years, and whether there is an increasing level of participation and growing contributions among Asian scholars in the field of communication. Using 23 communication journals in the SSCI database, we identify Asia-related journal article titles and count the number of authors of Asian origins. We find that both are clearly on the rise, especially in the fields of new media and public relations. China, Japan, and South Korea have the largest share of title references, followed by Israel, Taiwan, India, and Hong Kong.