1. DSpace

Search

Author

Subject

Date issued

Has File(s)

Search Results

Results 68541-68550 of 69111 (Search time: 0.065 seconds).
  • Article

  • Beyond ethnocentrism in communication theory: towards a culture-centric approach

    • Authors: Eddie C.Y. Kuo; Han Ei Chew (2009)

  • Communications scholars have been challenging the universality of Eurocentric scholarship, which they argue to be a form of intellectual imperialism imposing its provincial ideals and masquerading these as universal. As an answer to Eurocentricity, Asiacentricity proposes to place Asian values and ideals at the center of inquiry to see Asian phenomena from the standpoint of Asians as subjects and agents. This article critiques this Asiacentric agenda and critically examines the implications and premises of this paradigm. It suggests instead that a culture-centric paradigm be adopted to avoid an Asian version of the Eurocentricity crisis. The article advocates the adoption of a more harmonious perspective in light of the convergence of global cultures and calls for approaching resear...
  • Article

  • Emerging global divides in media and communication theory: European universalism versus non-Western reactions

    • Authors: Shelton A. Gunaratne (2009)

  • What Wallerstein described as European universalism dominated media and communication theory until the end of the twentieth century. The three-tier divide of the global economic system (center, semi-periphery, and periphery) explicated in world-system analysis was equally applicable to the global academic/scholar-ship structure. The non-traditional fields of study, such as media and (mass) communication, inherited the full flavor of European universalism because they originated in the academic institutions of the center countries. The turn of the century saw a dramatic reaction to the Euro-American rhetoric of power. Organized groups of scholars have begun to question the presumption of European universalism in media and communication theory, encompassing its axiology, epistemology...
  • Article

  • Cultural bias in communication science: challenges of overcoming ethnocentric paradigms in Asia

    • Authors: Min-Sun Kim (2009)

  • The Americentric biases evident in communication theories cannot be ignored. Many communication theories are hampered by cultural bias, which can ultimately negate their validity. Those theories are deemed empty theories divorced from social reality in Asia. These problems are now recognized and addressed as central, field-defining problems of communication theory. Adding to communication researchers’ difficulties, however, is that there is a lack of consensus on many issues. In countering Eurocentric thinking, some Asian scholars reject Western knowledge in toto and attempt to construct theories that are exclusively Asian. This position, however, may fall into the same trap of Eurocentrism which it criticizes. Other Asian scholars have argued against the development of Asiacentric...
  • Article

  • Beyond the dichotomy of communication studies

    • Authors: Guo-Ming Chen (2009)

  • The trend of globalization has sharpened the debate on the culture-specific and culture-general approaches to communication studies. As the demand for culture-specific approaches in scholarly research is increasing due to the impact of globalization, the trend of universalizing representations based on a culture-general paradigm is also getting stronger. Unfortunately, the countermovement between scholars’ dichotomous positions continues to reflect the limitation and myopia of traditional views, which mirror a full embracing of the local practices on the one side and a blind acceptance of foreign elements on the other. Hence, how to balance the yin and yang of scholarly research will be the key to developing a sound state of knowledge-seeking and knowledge-making in the future. This...
  • Article

  • A cross-cultural perspective on videostyles of presidential debates in the US and Korea

    • Authors: Hyoungkoo Khang (2008)

  • This study intends to examine the representation of cultural values through the presidential candidate debates of the US and South Korea. A content analysis of the videostyles of debates in these two countries showed that political debates seemed to manifest differences in cultural values at large due to their nature as conspicuous indicators of cultural values. By examining specific verbal compo-nents of the debates, however, this study revealed that the nature of presidential debates might actually overpower cultural norms, which are likely to be embedded in debates. These findings imply that by imitating campaign practice develop-ments in the US, many countries are transitioning to media-centered democracies in which various forms of mass media, particularly television, technolog...
  • Article

  • Pitfalls of cross-cultural analysis: Chinese wenyi film and melodrama

    • Authors: Emilie Yueh-yu Yeh (2009)

  • This article begins with a review of the debate on cross-cultural analysis and the relationship between Western theory and Asian texts that took place in film studies. Film scholars have often applied theories of melodrama to interpret Chinese family films, romances and art cinema. Given the vast differences between the historical and theoretical construct of melodrama and these Chinese films, it is advisable to locate an intrinsic and, perhaps, more illuminating term to explain Chinese-language cinemas. The second part of the article focuses on Chinese wenyi as an alternative to the concept melodrama in writing Chinese film history and criticism. The review of the term wenyi and its shifting meanings and contexts demonstrates how a new corpus of wenyi cinema may emerge as a distinc...
  • Article

  • The production of Asian theories of communication: contexts and challenges

    • Authors: Wimal Dissanayake (2009)

  • The past two or three decades have witnessed an intense interest in rediscovering Asian theories of communication and exploring their applicability to modern communication studies. I myself have been deeply involved in this project for the past thirty years. While this should be welcomed as a much-needed project, it is imperative that we realize that this effort is as important as it is complex and many-sided; there are several perilous pitfalls in the way such as those presented by romanticism, essentialism and ahistoricism. In this article, I discuss some of these issues, and the ways in which we can profitably engage Western formulations of communication, in relation to what I term Type A and Type B theories.
  • Article

  • Book reviews

    • Authors: Stephen Teo; John Jirik (2009)

  • -
  • Article

  • Economic research on Asian media markets and industries: a critical reflection

    • Authors: W. Wayne Fu; Steven S. Wildman (2008)

  • Media industries in most Asian countries have undergone remarkable transfor-mation over recent decades due to a combination of technological change, regulatory innovation, and newly unleashed market forces. While the media sectors of other countries and regions are also being transformed, Asian markets have been at the forefront of this wave of change and, as such, may serve as the best early indicators of the future of media industries. Because these changes are in large part responses to emerging economic opportunities, a deeper under-standing of the economics of Asian media systems and their implications is valuable not only because the region comprises a major and increasing share of the world media market, but also because developments in Asian media might reasonably be viewed ...