1. DSpace

Search

Author

Subject

Date issued

Has File(s)

Search Results

Results 68551-68560 of 69111 (Search time: 0.073 seconds).
  • Article

  • Viewing and avoidance of the Al-Jazeera satellite television channel in Kuwait: a uses and gratifications perspective

    • Authors: Ali Jamal; Srinivas R. Melkote (2008)

  • Employing the uses and gratifications perspective, this study examined factors that motivated Kuwaitis to watch or avoid watching the Al-Jazeera satellite channel and their relationships with political interest and trust in government. Viewers obtained several gratifications that included opinion leadership, free marketplace of information, and surveillance. Those who avoided watching Al-Jazeera did so for partisanship, biased coverage and political apathy. The relationships between gratifications derived from watching Al-Jazeera with political interest and trust in government revealed that those who were very interested in politics were more likely to watch Al-Jazeera for its opinion leadership and surveillance functions. Importantly, the results of this study showed that trust in...
  • Article

  • Distributing TV dramas in the digital environment: a Korean case

    • Authors: Eun-mee Kim; Sora Park (2008)

  • While ‘windowing’ as a vehicle for intertemporal price discrimination has been the traditional distribution strategy for TV programs, new digital technologies are calling for new distribution methods. In this study, we examine the changing distribution patterns for TV dramas in Korea. Analysis of primetime dramas that were aired on terrestrial broadcasting networks (KBS, MBC, SBS) in Korea during 2004^2006 shows that the temporally linear sequence of windowing is being replaced by a strategy of (near) simultaneous distribution across all available channels. However, focusing on cable channels and Internet video-on-demand, this study finds that the influence of a program’s performance during its first run on a broadcast network on its performance in other channels is as strong as eve...
  • Article

  • Hollywood movies in East Asia: examining cultural discount and performance predictability at the box office

    • Authors: Francis L.F. Lee (2008)

  • Cultural differences are likely to affect the extent to which and the ways in which audiences appreciate foreign media products. Not all media products travel across cultural and national boundaries equally successfully. When media contents are highly culturally specific, a high level of relative cultural discount and a loss in cross-culture performance predictability are likely to result. Based on these arguments, this study empirically examines: (1) how US movies of various genres, presumably with content of varying levels of cultural specificity, perform in seven East Asian countries and the world market at large, and (2) whether audiences in East Asia exhibit similar patterns of reception for Hollywood movies of different genres. With a data set of 489 US movies between 2002 and...
  • Article

  • Media bias during extreme intergroup conflict: the naming bias in reports of religious violence in Indonesia

    • Authors: Amarina Ariyanto; Matthew J. Hornsey; Thomas A. Morton; Cindy Gallois (2008)

  • Although the media are regularly charged with bias, empirical evidence of media bias is variable. The aim of the current research was to explore the utility of an intergroup perspective to understanding media bias as it emerges in the context of intergroup conflict. Content analysis was conducted on accounts of ongoing Christian^Muslim conflict in Ambon, Indonesia, as reported in both Christian and Muslim newspapers. This revealed the operation of a ‘naming bias’, whereby both Christian and Muslim newspapers were more likely to explicitly name the religious outgroup as perpetrators of intergroup conflict than they were to attribute responsibility to their own group. The prevalence of this bias was, however, asymmetrical across the two groups: it was pronounced in the Muslim newspape...
  • Article

  • Engaging with Korean dramas: discourses of gender, media, and class formation in Taiwan

    • Authors: Fang-chih Irene Yang (2008)

  • This paper attempts to explore the politics of differential engagements with Korean drama, particularly with relation to the formation of gender and class identities. As social identities are mediated through the cultural, discourse becomes a significant site for understanding the relationships between structures and the formation of subjectivities. The imported Korean drama falls mostly into two genres ^ trendy drama and family drama. Both of them deal with family and love, and both of them aim at women audiences. As such, discourses of femininity provide a productive avenue for understanding: on the one hand, their place in social formation, that is, how women inhabit different discourses of femininity which in turn position them hierarchically in the social domain; on the other h...
  • Article

  • Heterogeneous multi-product competition in Taiwan's newspaper industry

    • Authors: Shirley J. Ho; Mine Ping Sun (2008)

  • Taiwan’s daily newspaper industry is characterized by multiple products and heterogeneous competition. This article develops a game-theoretic model to analyze the strategic and competitive reaction of the incumbent in the newspaper market to a recent tabloid-like entertainment newspaper entrant and its impact on the industrial structure through a modification of Judd’s multi-product competi-tion model (1985), considering the property of heterogeneous competition in the Taiwan newspaper market. The leading incumbent operated newspapers in the general news and entertainment-oriented news segments of the market and our equilibrium analysis shows that closing its entertainment-oriented paper was the optimal response to the competitive entry in the short run. However, when the possibilit...
  • Article

  • Communication and marginal sites: the Chipko movement and the dominant paradigm of development communication

    • Authors: Hemant Shah (2008)

  • This article uses the Chipko movement in northeastern India to propose an additional way to think alternatively about communication and development. The Chipko movement took place in the 1970s. Movement members demanded better local resource management by the state and for a greater voice in the determining the use of the local forests. Acknowledging that alternatives to the dominant paradigm of communication and development already exist (the participatory communication models and the participatory action research models), this essay shows even these alternatives did not address certain problems associated with the dominant paradigm. After a brief review of the dominant paradigm and the alternatives this article examines certain dimensions of the Chipko movement, such as the role o...
  • Article

  • Editorial

    • Authors: W. Wayne Fu; Steven S. Wildman (2008)

  • -
  • Article

  • Measuring diversity of exposure in Guangzhou's television market

    • Authors: Elaine. J. Yuan (2008)

  • This study applied Napoli’s (1997) media diversity model to the study of television audiences in Guangzhou, one of China’s largest television markets. An analytical framework was developed to organize the measures of exposure diversity, i.e., audience concentration, fragmentation, polarization, and channel repertoires, based on a secondary analysis of peoplemeter data. The results showed that the degree of audience concentration decreased while the degree of audience fragmentation and polarization increased in the market over the course of the past decade. Most notably, the rapid development of both overseas and local television channels greatly diminished CCTV’s market monopoly. Overall, patterns of audience fragmentation and polarization are more limited than analogous audience be...