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Authors: Linya Fu; Jian Gao (2023-02-05) - This study explores the external stimulus and internal psychological characteristics that influence green advertising’s effectiveness while considering the interactive effect of message framing and environmental attitudes and the mediating role of process fluency. The results showed that if a consumer has a strong environmental attitude, gain-framed green advertising more significantly impacts their attitudes toward green advertising and products and their pro-environmental behavior intentions than loss-framed advertising. Conversely, if the consumer has a weak environmental attitude, loss-framed green advertising more significantly impacts their attitudes toward green advertising and products than gain-framed messaging but does not affect their pro-environmental behavior. Additiona...
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Authors: Juan Liu (2023-01-11) - Prior research indicates news sources affect hostile media perceptions, but the role of valenced framing and discrete emotions in perceived media bias remains under-explored. Based on the framing theory and hostile media effect, the study uses an experiment with 2 (CNN vs. Fox News) × 2 (Positive framing vs. Negative framing) design to examine the mediating role of discrete emotions (e.g. hope, anger, and sadness), as well as the moderating effects of racial prejudice. In contrast to prior scholarship, news sources in the study did not influence perceived media bias. However, the results show that hope, anger, and sadness all mediate the relationship between valenced framing and hostile media effect. Such effect was moderated by individuals’ racial prejudice. Implications of these f...
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Authors: Alastair Whyte (2020) - Utopian literature is a literature of interfaces, as it is a discursive space in which countless modes and genres meet and converse. Utopia’s shadow, dystopia, is ‘a lens through which we filter historical reality’, and dystopian discourses have enabled productive and critical scrutiny of the excesses of modern history, although their role in perceiving the interconnectedness of political enormities is still developing. This article utilises dystopia as an interface for comparing the speculative representation of oppressive and destructive political actions in the form of totalitarianism and imperialist colonial policy.
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Authors: David C. Oh (2023-01-12) - On 2 January 2022, Michelle Li, a local anchor in St. Louis, played a video on Twitter of herself listening stoically to an irritated caller, who complained that Li was being ‘very Asian’ for mentioning that her family ate ‘dumpling soup’ on New Year’s Day. She claimed that a White person talking about White foods would be fired. The call and Li’s response resonated among Asian Americans and prompted a viral hashtag, #VeryAsian. The essay argues that users engaged in earnest accounts of their pride and lack of shame in pan-ethnic racial belonging as well as their ethnic heritage cultures. Notably, this meant eschewing memes, a common feature of Twitter discourse, and the racial humor of signifyin’, a feature of Black Twitter. As a networked counter public, the posts were affirmative...
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Authors: Richard Jorge Fernández (2020) - Colonial domination has been exercised by many means, exhibiting varied forms and expressions, one of the most prominent ones being language. Postcolonial countries and writers usually have to contend with the dilemma of which language to use, whether to employ their own native tongues, thus fostering national invigoration and a demise of colonial past, or whether the language of the coloniser is a valid tool for national, postcolonial expression. The Irish case is paradoxical: while Ireland possesses a language different to the tongue of the colonisers, by the time literacy was widespread, it had lost its vantage point among the majority of the population, especially the educated elites.
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Authors: Chenxing Xie; Peiyao Liu; Yang Cheng (2023-02-09) - The Atlanta Shootings spurred worldwide discussion about anti-Asian hate incidents in the U.S., which eventually evoked the #StopAsianHate movement on Twitter. Based on the theory of praxis, this study extended Walton et al.’s (2019) social justice heuristic of the ‘4Rs,’ which mainly focuses on actions of praxis, to include an additional ‘R’ to represent Reflection. A content analysis study was performed to explore how activists strategically employed the ‘5Rs’ social justice practices within tweets shared during the #StopAsianHate movement. This study further examined the chronological trends of the five social justice practices evident in the hashtag narratives. The results indicate that the public should pay more attention to the actions spurred by the hashtag movement while als...
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Authors: Seok Kang (2023-02-05) - This study examined adults’ motivation, mobilization through social media, and intention of engagement (online and offline) in anti Asian violence activism in the United States. Using self determination theory, two studies were conducted to test the model and the moderation effect of political ideology and interest on engagement. Study 1 (N = 250) found that regardless of political ideology, the motivation of non-Asian ethnic groups predicted mobilization and online/offline engagement in anti Asian violence activism. Study 2 (N = 297) found the same result that the motivation-mobilization-engagement model was significant without the influence of political interest. The results imply that anti-Asian violence appears to be a bipartisan issue for the public’s motivation, mobilization, ...
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Authors: Catherine Seaton (2020) - This article examines the phenomenon of migratory grief through an analysis of crónicas by Bolivian-born medical doctor Clara Espinosa, who migrated to Australia in 1988 and wrote under the pseudonym ‘Woggy Girl’. Crónicas are newspaper columns that comment on aspects of daily life, social habits and the concerns of communities. They have appeared in Spanish-language newspapers in Australia since the late 1970s. A selection of Woggy Girl's crónicas are examined to determine what these narratives reveal about Espinosa's migratory journey and her process of adaptation to the host language and culture – which involved relinquishing her primary identity as a senior medical specialist. Espinosa identified this process as being one of grief, which she chronicled through the newspaper colu...
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Authors: Haiyan Xie (2020) - The notion of nostalgia always implies a sense of discontinuity and dissatisfaction with the present, but it does not always move towards resistance. Based on a close reading of Chinese writer Yan Lianke’s novel Dingzhuang meng 丁庄梦 (Dream of Ding Village), this paper identifies a latent counternarrative of nostalgia, working against the novel’s dominant narrative, which mourns the collapse of familial and social ethics in the wake of socialist developmentalism. Specifically, it argues the novel invokes a nostalgic imagining of traditional Confucian familial ethics, manifested both in Ding Hui’s ambiguous filial piety and the paradox of Ding Liang and Lingling’s adultery and desire for mingfen 名分 (normative status).
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Authors: Tom Clark; Rose Lucas; Emily Palmer (2020) - This is a ‘research editorial.’ It expounds the curatorial values that inform editing decisions for the Journal of Language Literature and Culture in 2020, setting them in a context of current scholarly debates and culture. Its main contribution to knowledge is also the JLLC’s main contribution: to embody the active recognition of the importance of a plenary function for journals such as this one. The article frames scholarly practices as balancing a value or ethos of plenitude against the alternative norms of scholarly specialisation, where each function is critical to the viability of the whole. Within that balance, a journal such as JLLC is needed for its capacity to convene scholarly discussions that span the fields of Language, Literature, and Culture.
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