1. DSpace
  2. 5. TẠP CHÍ

BROWSE

Author

Subject

Date issued

Has File(s)

Bài trích (68561)


Subscribe to this collection to receive daily e-mail notification of new additions

List of document in the collection

Item Submit Date - Descending [/1]

  • item.jpg
  • Article

  • Measuring diversity of exposure in Guangzhou's television market

    • Authors: Elaine. J. Yuan (2008)

  • This study applied Napoli’s (1997) media diversity model to the study of television audiences in Guangzhou, one of China’s largest television markets. An analytical framework was developed to organize the measures of exposure diversity, i.e., audience concentration, fragmentation, polarization, and channel repertoires, based on a secondary analysis of peoplemeter data. The results showed that the degree of audience concentration decreased while the degree of audience fragmentation and polarization increased in the market over the course of the past decade. Most notably, the rapid development of both overseas and local television channels greatly diminished CCTV’s market monopoly. Over...
  • item.jpg
  • Article

  • Hollywood movies in East Asia: examining cultural discount and performance predictability at the box office

    • Authors: Francis L.F. Lee (2008)

  • Cultural differences are likely to affect the extent to which and the ways in which audiences appreciate foreign media products. Not all media products travel across cultural and national boundaries equally successfully. When media contents are highly culturally specific, a high level of relative cultural discount and a loss in cross-culture performance predictability are likely to result. Based on these arguments, this study empirically examines: (1) how US movies of various genres, presumably with content of varying levels of cultural specificity, perform in seven East Asian countries and the world market at large, and (2) whether audiences in East Asia exhibit similar patterns of r...
  • item.jpg
  • Article

  • Heterogeneous multi-product competition in Taiwan's newspaper industry

    • Authors: Shirley J. Ho; Mine Ping Sun (2008)

  • Taiwan’s daily newspaper industry is characterized by multiple products and heterogeneous competition. This article develops a game-theoretic model to analyze the strategic and competitive reaction of the incumbent in the newspaper market to a recent tabloid-like entertainment newspaper entrant and its impact on the industrial structure through a modification of Judd’s multi-product competi-tion model (1985), considering the property of heterogeneous competition in the Taiwan newspaper market. The leading incumbent operated newspapers in the general news and entertainment-oriented news segments of the market and our equilibrium analysis shows that closing its entertainment-oriented pa...
  • item.jpg
  • Article

  • Editorial

    • Authors: W. Wayne Fu; Steven S. Wildman (2008)

  • -
  • item.jpg
  • Article

  • Economic research on Asian media markets and industries: a critical reflection

    • Authors: W. Wayne Fu; Steven S. Wildman (2008)

  • Media industries in most Asian countries have undergone remarkable transfor-mation over recent decades due to a combination of technological change, regulatory innovation, and newly unleashed market forces. While the media sectors of other countries and regions are also being transformed, Asian markets have been at the forefront of this wave of change and, as such, may serve as the best early indicators of the future of media industries. Because these changes are in large part responses to emerging economic opportunities, a deeper under-standing of the economics of Asian media systems and their implications is valuable not only because the region comprises a major and increasing share...
  • item.jpg
  • Article

  • Distributing TV dramas in the digital environment: a Korean case

    • Authors: Eun-mee Kim; Sora Park (2008)

  • While ‘windowing’ as a vehicle for intertemporal price discrimination has been the traditional distribution strategy for TV programs, new digital technologies are calling for new distribution methods. In this study, we examine the changing distribution patterns for TV dramas in Korea. Analysis of primetime dramas that were aired on terrestrial broadcasting networks (KBS, MBC, SBS) in Korea during 2004^2006 shows that the temporally linear sequence of windowing is being replaced by a strategy of (near) simultaneous distribution across all available channels. However, focusing on cable channels and Internet video-on-demand, this study finds that the influence of a program’s performance ...
  • item.jpg
  • Article

  • Viewing and avoidance of the Al-Jazeera satellite television channel in Kuwait: a uses and gratifications perspective

    • Authors: Ali Jamal; Srinivas R. Melkote (2008)

  • Employing the uses and gratifications perspective, this study examined factors that motivated Kuwaitis to watch or avoid watching the Al-Jazeera satellite channel and their relationships with political interest and trust in government. Viewers obtained several gratifications that included opinion leadership, free marketplace of information, and surveillance. Those who avoided watching Al-Jazeera did so for partisanship, biased coverage and political apathy. The relationships between gratifications derived from watching Al-Jazeera with political interest and trust in government revealed that those who were very interested in politics were more likely to watch Al-Jazeera for its opinio...
  • item.jpg
  • Article

  • Media bias during extreme intergroup conflict: the naming bias in reports of religious violence in Indonesia

    • Authors: Amarina Ariyanto; Matthew J. Hornsey; Thomas A. Morton; Cindy Gallois (2008)

  • Although the media are regularly charged with bias, empirical evidence of media bias is variable. The aim of the current research was to explore the utility of an intergroup perspective to understanding media bias as it emerges in the context of intergroup conflict. Content analysis was conducted on accounts of ongoing Christian^Muslim conflict in Ambon, Indonesia, as reported in both Christian and Muslim newspapers. This revealed the operation of a ‘naming bias’, whereby both Christian and Muslim newspapers were more likely to explicitly name the religious outgroup as perpetrators of intergroup conflict than they were to attribute responsibility to their own group. The prevalence of ...
  • item.jpg
  • Article

  • Engaging with Korean dramas: discourses of gender, media, and class formation in Taiwan

    • Authors: Fang-chih Irene Yang (2008)

  • This paper attempts to explore the politics of differential engagements with Korean drama, particularly with relation to the formation of gender and class identities. As social identities are mediated through the cultural, discourse becomes a significant site for understanding the relationships between structures and the formation of subjectivities. The imported Korean drama falls mostly into two genres ^ trendy drama and family drama. Both of them deal with family and love, and both of them aim at women audiences. As such, discourses of femininity provide a productive avenue for understanding: on the one hand, their place in social formation, that is, how women inhabit different disc...
  • item.jpg
  • Article

  • Communication and marginal sites: the Chipko movement and the dominant paradigm of development communication

    • Authors: Hemant Shah (2008)

  • This article uses the Chipko movement in northeastern India to propose an additional way to think alternatively about communication and development. The Chipko movement took place in the 1970s. Movement members demanded better local resource management by the state and for a greater voice in the determining the use of the local forests. Acknowledging that alternatives to the dominant paradigm of communication and development already exist (the participatory communication models and the participatory action research models), this essay shows even these alternatives did not address certain problems associated with the dominant paradigm. After a brief review of the dominant paradigm and ...
  • item.jpg
  • Article

  • A cross-cultural perspective on videostyles of presidential debates in the US and Korea

    • Authors: Hyoungkoo Khang (2008)

  • This study intends to examine the representation of cultural values through the presidential candidate debates of the US and South Korea. A content analysis of the videostyles of debates in these two countries showed that political debates seemed to manifest differences in cultural values at large due to their nature as conspicuous indicators of cultural values. By examining specific verbal compo-nents of the debates, however, this study revealed that the nature of presidential debates might actually overpower cultural norms, which are likely to be embedded in debates. These findings imply that by imitating campaign practice develop-ments in the US, many countries are transitioning to...
  • item.jpg
  • Article

  • The production of Asian theories of communication: contexts and challenges

    • Authors: Wimal Dissanayake (2009)

  • The past two or three decades have witnessed an intense interest in rediscovering Asian theories of communication and exploring their applicability to modern communication studies. I myself have been deeply involved in this project for the past thirty years. While this should be welcomed as a much-needed project, it is imperative that we realize that this effort is as important as it is complex and many-sided; there are several perilous pitfalls in the way such as those presented by romanticism, essentialism and ahistoricism. In this article, I discuss some of these issues, and the ways in which we can profitably engage Western formulations of communication, in relation to what I term...
  • item.jpg
  • Article

  • Pitfalls of cross-cultural analysis: Chinese wenyi film and melodrama

    • Authors: Emilie Yueh-yu Yeh (2009)

  • This article begins with a review of the debate on cross-cultural analysis and the relationship between Western theory and Asian texts that took place in film studies. Film scholars have often applied theories of melodrama to interpret Chinese family films, romances and art cinema. Given the vast differences between the historical and theoretical construct of melodrama and these Chinese films, it is advisable to locate an intrinsic and, perhaps, more illuminating term to explain Chinese-language cinemas. The second part of the article focuses on Chinese wenyi as an alternative to the concept melodrama in writing Chinese film history and criticism. The review of the term wenyi and its ...
  • item.jpg
  • Article

  • Emerging global divides in media and communication theory: European universalism versus non-Western reactions

    • Authors: Shelton A. Gunaratne (2009)

  • What Wallerstein described as European universalism dominated media and communication theory until the end of the twentieth century. The three-tier divide of the global economic system (center, semi-periphery, and periphery) explicated in world-system analysis was equally applicable to the global academic/scholar-ship structure. The non-traditional fields of study, such as media and (mass) communication, inherited the full flavor of European universalism because they originated in the academic institutions of the center countries. The turn of the century saw a dramatic reaction to the Euro-American rhetoric of power. Organized groups of scholars have begun to question the presumption...
  • item.jpg
  • Article

  • Book reviews

    • Authors: Stephen Teo; John Jirik (2009)

  • -
  • item.jpg
  • Article

  • Cultural bias in communication science: challenges of overcoming ethnocentric paradigms in Asia

    • Authors: Min-Sun Kim (2009)

  • The Americentric biases evident in communication theories cannot be ignored. Many communication theories are hampered by cultural bias, which can ultimately negate their validity. Those theories are deemed empty theories divorced from social reality in Asia. These problems are now recognized and addressed as central, field-defining problems of communication theory. Adding to communication researchers’ difficulties, however, is that there is a lack of consensus on many issues. In countering Eurocentric thinking, some Asian scholars reject Western knowledge in toto and attempt to construct theories that are exclusively Asian. This position, however, may fall into the same trap of Euroc...
  • item.jpg
  • Article

  • Beyond ethnocentrism in communication theory: towards a culture-centric approach

    • Authors: Eddie C.Y. Kuo; Han Ei Chew (2009)

  • Communications scholars have been challenging the universality of Eurocentric scholarship, which they argue to be a form of intellectual imperialism imposing its provincial ideals and masquerading these as universal. As an answer to Eurocentricity, Asiacentricity proposes to place Asian values and ideals at the center of inquiry to see Asian phenomena from the standpoint of Asians as subjects and agents. This article critiques this Asiacentric agenda and critically examines the implications and premises of this paradigm. It suggests instead that a culture-centric paradigm be adopted to avoid an Asian version of the Eurocentricity crisis. The article advocates the adoption of a more ha...
  • item.jpg
  • Article

  • Beyond the dichotomy of communication studies

    • Authors: Guo-Ming Chen (2009)

  • The trend of globalization has sharpened the debate on the culture-specific and culture-general approaches to communication studies. As the demand for culture-specific approaches in scholarly research is increasing due to the impact of globalization, the trend of universalizing representations based on a culture-general paradigm is also getting stronger. Unfortunately, the countermovement between scholars’ dichotomous positions continues to reflect the limitation and myopia of traditional views, which mirror a full embracing of the local practices on the one side and a blind acceptance of foreign elements on the other. Hence, how to balance the yin and yang of scholarly research will ...