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  • Authors: Qingjiang Yao (2008)

  • Using the Chinese part (N^1000) of the fourth-wave (2001) World Values Survey data, this research finds a positive association between news media use and willingness to be a Chinese environmentalist. However, this association disappears when political interest, a stronger and more consistent moderator of being a Chinese environmentalist, is put together in one model. The study also finds a positive association between postmateri-alist values and being a Chinese environmentalist, and Chinese environmentalists tend to be more skeptical of the media and the government than non-environmentalists. While Chinese environmentalists prefer a triumph of environmental protection over economic de...

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  • Authors: Amit Kama (2008)

  • This study delves into the motivations, symbolic rewards, and experiences of Filipinos involved in the creation of a magazine catering to the Filipino migrant workers’ community in Israel. Although practices of resistance are the prevailing framework within research about diasporic media, this paper offers another perspective of the construction of a subjugated minority’s sphericule. Power (or lack thereof) is not necessarily a basic force of motivation. Participation in cultural production is not perceived as a journalistic endeavor by Filipinos, but a rare and crucial opportunity to be heard, to have a voice, to win over coerced living circumstances of alienation, solitude, and hard...

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  • Authors: Mohamed Zayani (2008)

  • Over the past few decades, public relations has developed significantly in the West into a sophisticated management function which is recognized as an integral part of any organization’s attempt to communicate with various persons, both within and outside the organization, in order to achieve its goals and objectives. However, this is not the case in the Arab world where public relations remains underdeveloped and, even when practised, is relatively unsophisticated. This paper deals with the public relations function in a prominent though controversial Arab media organization: Al Jazeera Satellite Channel. It explores how Al Jazeera has been dealing with internal and external communic...

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  • Authors: Shakuntala Rao (2008)

  • This paper shows that globalization of the Indian broadcast landscape, despite market pressures, has allowed Indian journalists to seek accountability from the government, and has given audiences a broadcast voice. While increasing pro-market focus of news content diminishes emphasis on public service and democratic debates, in many instances, broadcast journalists give voice to the voiceless and seek accountability from the police and political actors. By analyzing news content and journalism practices of several English and Hindi 24-hour news channels, this paper addresses the question as to what extent television journalism’s watchdog function continues to strengthen the democratic...

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  • Authors: Elaine. J. Yuan (2008)

  • This study applied Napoli’s (1997) media diversity model to the study of television audiences in Guangzhou, one of China’s largest television markets. An analytical framework was developed to organize the measures of exposure diversity, i.e., audience concentration, fragmentation, polarization, and channel repertoires, based on a secondary analysis of peoplemeter data. The results showed that the degree of audience concentration decreased while the degree of audience fragmentation and polarization increased in the market over the course of the past decade. Most notably, the rapid development of both overseas and local television channels greatly diminished CCTV’s market monopoly. Over...

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  • Authors: Francis L.F. Lee (2008)

  • Cultural differences are likely to affect the extent to which and the ways in which audiences appreciate foreign media products. Not all media products travel across cultural and national boundaries equally successfully. When media contents are highly culturally specific, a high level of relative cultural discount and a loss in cross-culture performance predictability are likely to result. Based on these arguments, this study empirically examines: (1) how US movies of various genres, presumably with content of varying levels of cultural specificity, perform in seven East Asian countries and the world market at large, and (2) whether audiences in East Asia exhibit similar patterns of r...

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  • Authors: Shirley J. Ho; Mine Ping Sun (2008)

  • Taiwan’s daily newspaper industry is characterized by multiple products and heterogeneous competition. This article develops a game-theoretic model to analyze the strategic and competitive reaction of the incumbent in the newspaper market to a recent tabloid-like entertainment newspaper entrant and its impact on the industrial structure through a modification of Judd’s multi-product competi-tion model (1985), considering the property of heterogeneous competition in the Taiwan newspaper market. The leading incumbent operated newspapers in the general news and entertainment-oriented news segments of the market and our equilibrium analysis shows that closing its entertainment-oriented pa...

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  • Authors: W. Wayne Fu; Steven S. Wildman (2008)

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  • Authors: W. Wayne Fu; Steven S. Wildman (2008)

  • Media industries in most Asian countries have undergone remarkable transfor-mation over recent decades due to a combination of technological change, regulatory innovation, and newly unleashed market forces. While the media sectors of other countries and regions are also being transformed, Asian markets have been at the forefront of this wave of change and, as such, may serve as the best early indicators of the future of media industries. Because these changes are in large part responses to emerging economic opportunities, a deeper under-standing of the economics of Asian media systems and their implications is valuable not only because the region comprises a major and increasing share...

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  • Authors: Eun-mee Kim; Sora Park (2008)

  • While ‘windowing’ as a vehicle for intertemporal price discrimination has been the traditional distribution strategy for TV programs, new digital technologies are calling for new distribution methods. In this study, we examine the changing distribution patterns for TV dramas in Korea. Analysis of primetime dramas that were aired on terrestrial broadcasting networks (KBS, MBC, SBS) in Korea during 2004^2006 shows that the temporally linear sequence of windowing is being replaced by a strategy of (near) simultaneous distribution across all available channels. However, focusing on cable channels and Internet video-on-demand, this study finds that the influence of a program’s performance ...

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  • Authors: Ali Jamal; Srinivas R. Melkote (2008)

  • Employing the uses and gratifications perspective, this study examined factors that motivated Kuwaitis to watch or avoid watching the Al-Jazeera satellite channel and their relationships with political interest and trust in government. Viewers obtained several gratifications that included opinion leadership, free marketplace of information, and surveillance. Those who avoided watching Al-Jazeera did so for partisanship, biased coverage and political apathy. The relationships between gratifications derived from watching Al-Jazeera with political interest and trust in government revealed that those who were very interested in politics were more likely to watch Al-Jazeera for its opinio...

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  • Authors: Amarina Ariyanto; Matthew J. Hornsey; Thomas A. Morton; Cindy Gallois (2008)

  • Although the media are regularly charged with bias, empirical evidence of media bias is variable. The aim of the current research was to explore the utility of an intergroup perspective to understanding media bias as it emerges in the context of intergroup conflict. Content analysis was conducted on accounts of ongoing Christian^Muslim conflict in Ambon, Indonesia, as reported in both Christian and Muslim newspapers. This revealed the operation of a ‘naming bias’, whereby both Christian and Muslim newspapers were more likely to explicitly name the religious outgroup as perpetrators of intergroup conflict than they were to attribute responsibility to their own group. The prevalence of ...

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  • Authors: Fang-chih Irene Yang (2008)

  • This paper attempts to explore the politics of differential engagements with Korean drama, particularly with relation to the formation of gender and class identities. As social identities are mediated through the cultural, discourse becomes a significant site for understanding the relationships between structures and the formation of subjectivities. The imported Korean drama falls mostly into two genres ^ trendy drama and family drama. Both of them deal with family and love, and both of them aim at women audiences. As such, discourses of femininity provide a productive avenue for understanding: on the one hand, their place in social formation, that is, how women inhabit different disc...

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  • Authors: Hemant Shah (2008)

  • This article uses the Chipko movement in northeastern India to propose an additional way to think alternatively about communication and development. The Chipko movement took place in the 1970s. Movement members demanded better local resource management by the state and for a greater voice in the determining the use of the local forests. Acknowledging that alternatives to the dominant paradigm of communication and development already exist (the participatory communication models and the participatory action research models), this essay shows even these alternatives did not address certain problems associated with the dominant paradigm. After a brief review of the dominant paradigm and ...

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  • Authors: Hyoungkoo Khang (2008)

  • This study intends to examine the representation of cultural values through the presidential candidate debates of the US and South Korea. A content analysis of the videostyles of debates in these two countries showed that political debates seemed to manifest differences in cultural values at large due to their nature as conspicuous indicators of cultural values. By examining specific verbal compo-nents of the debates, however, this study revealed that the nature of presidential debates might actually overpower cultural norms, which are likely to be embedded in debates. These findings imply that by imitating campaign practice develop-ments in the US, many countries are transitioning to...

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  • Authors: Wimal Dissanayake (2009)

  • The past two or three decades have witnessed an intense interest in rediscovering Asian theories of communication and exploring their applicability to modern communication studies. I myself have been deeply involved in this project for the past thirty years. While this should be welcomed as a much-needed project, it is imperative that we realize that this effort is as important as it is complex and many-sided; there are several perilous pitfalls in the way such as those presented by romanticism, essentialism and ahistoricism. In this article, I discuss some of these issues, and the ways in which we can profitably engage Western formulations of communication, in relation to what I term...

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  • Authors: Emilie Yueh-yu Yeh (2009)

  • This article begins with a review of the debate on cross-cultural analysis and the relationship between Western theory and Asian texts that took place in film studies. Film scholars have often applied theories of melodrama to interpret Chinese family films, romances and art cinema. Given the vast differences between the historical and theoretical construct of melodrama and these Chinese films, it is advisable to locate an intrinsic and, perhaps, more illuminating term to explain Chinese-language cinemas. The second part of the article focuses on Chinese wenyi as an alternative to the concept melodrama in writing Chinese film history and criticism. The review of the term wenyi and its ...