Item Infomation
| Title: | Advertising and promotion : an integrated marketing communications perspective |
| Authors: | Michael A. Belch George E. Belch |
| Issue Date: | 2003 |
| Publisher: | McGraw-Hill |
| URI: | http://elib.hcmussh.edu.vn/handle/HCMUSSH/41596 |
| Appears in Collections | Sách tham khảo |
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