Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Michael A. Belch | - |
| dc.contributor.author | George E. Belch | - |
| dc.date.accessioned | 2022-07-12T00:02:20Z | - |
| dc.date.available | 2022-07-12T00:02:20Z | - |
| dc.date.issued | 2003 | - |
| dc.identifier.uri | http://elib.hcmussh.edu.vn/handle/HCMUSSH/41596 | - |
| dc.format.extent | 819 p. | - |
| dc.language | eng | - |
| dc.publisher | McGraw-Hill | - |
| dc.subject | dvertising | - |
| dc.subject | Sales promotion | - |
| dc.subject | Communication in marketing | - |
| dc.subject | Khuyến mãi | - |
| dc.subject | Quảng cáo | - |
| dc.subject | Thông tin trong marketing | - |
| dc.subject.ddc | 659.1 | - |
| dc.title | Advertising and promotion : an integrated marketing communications perspective | - |
| dc.description.version | 6 th ed. | - |
| ikr.topic.maintopic | CỬ NHÂN | - |
| ikr.topic.subtopic | CỬ NHÂN::Truyền thông đa phương tiện | - |
| Appears in Collections | Sách tham khảo | |
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