Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Anthony G. Bennett | |
| dc.date.accessioned | 2022-07-08T06:43:50Z | - |
| dc.date.available | 2022-07-08T06:43:50Z | - |
| dc.date.issued | 2010 | |
| dc.identifier.uri | http://elib.hcmussh.edu.vn/handle/HCMUSSH/9156 | - |
| dc.format.extent | 481 p. | |
| dc.language | eng | |
| dc.publisher | McGraw-Hill | |
| dc.subject | Marketing -- Chiến lược -- Hoạch định | - |
| dc.subject | Marketing | - |
| dc.subject | Demand | - |
| dc.subject | Planning | - |
| dc.subject.ddc | 658.8 | |
| dc.title | The big book of marketing : lessons and best practices from the World’s greatest companies | |
| Appears in Collections | Tài liệu trên internet | |
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